Worldline appoints United Brands as reseller to gain market share in Middle East and African payments sector

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Worldline appoints United Brands as reseller to gain market share in Middle East and African payments sector

Worldline [Euronext:WLN],  European leader in the payments and transactional services industry, signed a reseller-partnership with United Brands. Together they offer powerful and pioneering payment terminals to the Middle East and African (MEA) market acquirers and telecoms companies.

Dubai, United Arab Emirates, 14 October 2014


With its new regional presence Worldline will be able to increase its market share in the high-growth cards and payment sector in MEA. United Brands uses its strategic regional position in the UAE to bring innovative payment solutions to Middle East and African Acquirers and Telecoms companies. Together, the companies can provide service continuity and local support for its customers operating or entering into the MEA market. 


Worldline has a unique portfolio of products that is ideally suited for the MEA region. Shaun Burger, Worldline Senior Vice President, Global POS Terminals explains: “Our partnership with United Brands is a new channel for us to accelerate our reach and strengthen our solutions. Two very dynamic and fast growing regions, Africa and Middle-east are added to its distribution chain by signing a reseller partnership and we intend to make our advanced product range readily available to the MEA market. I’m confident that the synergy with United Brands will enable us to further increase our regional knowledge and as such, help us to continue developing more innovative solutions further enhancing the customer experience and catering to their individual needs”


 “We are delighted to collaborate with the European leader Worldline and bring their best-in-class products to the Middle East and Africa.” says Kazim Kirmani, General Manager, United Brands. Through this partnership, we look forward to addressing new segment requirements through state-of-the-art solutions, as well as to promoting wider use of effortless electronic payments”.


The growth of acquiring institutions and electronic voucher distribution (EVD) in the Middle East and Africa creates a market with great potential. This partnership brings the award-winning Worldline product line closer to the regional payments industry, and offers powerful and innovative alternatives to existing solutions in the market.


Terminals from Worldline


Worldline delivers payment terminals and accessories that meet the needs of a wide range of clients – shop-based and mobile retailers, attended and unattended petrol stations, as well as banks and other financial institutions. All the terminals in Worldline’s extensive range use the same customized ‘system-on-a-chip’ architecture to deliver fast, secure transactions. The outstanding quality of Worldline terminals is backed up through laboratory testing and ISO 9001:2008 certification, which is why the terminals are renowned for their long and trouble-free working life. As of today more than 850.000 Worldline payment terminals in Europe are in place.


Worldline showcases its latest innovations, including digital wallets, contactless Mobile services, its large range of terminals, and its security solutions, 4-6 November 2014 at Cartes Secure Connexions 2014 on booth # 4J020. Worldline speaks at the following conferences:


Tuesday, November 4th

10:00 – 1230 - Marc Henri Desportes, General Manager at Worldline participates at opening summit for Cartes Secure Connexions 2014

11:00-11:30 – Could Bitcoin be the future of payment? What are its advantages? – Jean-Claude Barbezange, R&D Director at Worldline

11:50-12:15 – Tackling lack of trust in online reviews through innovative identity solutions – Olivier Maas, R&D Project Manager at Worldline

16:00-16:30 – Smart wearable payment: overview, use cases and return on experience – Jean-Claude Barbezange, R&D Director at Worldline


Thursday, November 6th

11:00-12:30 - Panel discussion: HCE and Apple Pay – Game changer or security risk? – Olivier Maas, R&D Project Manager at Worldline

16h30-17:00 – Device fingerprinting and privacy: how to combine them to fulfill strong authentication – Quentin Alamelou, R&D Engineer at Worldline


The same information is also available at Worldline virtual booth.


About Worldline


Worldline [Euronext:WLN] is the European leader and a global player in the payments and transactional services industry. Worldline delivers new-generation services, enabling its customers to offer smooth and innovative solutions to the end consumer. Key actor for B2B2C industries, with 40 years of experience, Worldline supports and contributes to the success of all businesses and administrative services in a perpetually evolving market. Worldline offers a unique and flexible business model built around a global and growing portfolio, thus enabling end-to-end support. Worldline activities are organised around three axes: Merchant Services & Terminals, Mobility & e-Transactional Services, Financial Processing Services & Software Licensing. Worldline employs more than 7,200 people worldwide and generated 1.12 billion euros revenues (pro forma) in 2013. Worldline is an Atos company.


About United Brands


United Brands has operated in the UAE for 28 years, offering its customers fully flexible and customisable payment software solutions to drive the evolution and growth of the payments industry in the Middle East and Africa.  Their 2014 partnership with Worldline saw them become the largest distributors of Worldline products by geographical coverage.  In addition to providing cutting-edge Worldline POS solutions, United Brands also have the unique capability of front-line, in-region development and support services. United Brands provides its clients with seamless end-to-end payment solutions and strives to not only deliver the best of European payment technology but also tailor it to meet the specific demands and requirements of the MEA region.  United Brands offers world class POS solutions combined with cutting-edge solutions that will be the first of their kind in the region.


Media Contacts:

Worldline                                                    United Brands in MEA

Jose de Vries                                                 Derek Robson         

+31 6 30 27 26 11                                         +971 52 929 9734                          

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