Private Label Cards & Loyalty

strengthening the customer relationship

Worldline provides digital services that enhance and enable merchants’ relationships with their customers across the different stages of the customer journey - before, during and after the sales process - for private label cards, loyalty programs, sales promotion services and innovative self-service kiosks.





  • Better targeting and adaptability of offers to match consumer expectations and profiles
  • Increasing the frequency of consumer interaction to create new sales opportunities
  • Delivering greater operational efficiency and improving margins



girl looking at her phone


Private label cards


These solutions allow merchants to outsource some or all of the process of offering private label payment cards, including closed loop payment cards that can only be used for payment at participating retailers.


We offer merchants the full range of services necessary to set up a private label card:


  • card application processing
  • card issuing and replacements
  • online card validation
  • balance checking
  • invoice generation
  • payment processing
  • credit management
  • collections
  • call centre support

We also support prepaid payment cards and gift cards.



Loyalty programs


We offer merchants a range of services including:


  • customer database setup, storage and management to monitor customer data from enrolment to loyalty activity follow-up
  • a loyalty and sales promotion rules engine that provides a flexible tool to generate loyalty rewards and promotional coupons
  • statistical consulting to help interpret customer data to better understand customer behaviour and expectations and adapt marketing programs
  • marketing support to help design the loyalty program and customer offers



girl with a phone

girl holding a phone

Sales Promotion Services


Our internet and mobile sales promotion services help merchants to increase customer engagement by analyzing purchasing and other data collected during the interaction with the customers. This enables us to provide targeted and more effective offers, coupons and promotional messages.


Self-Service Kiosks


Worldline currently offers self-service kiosks, principally in the United Kingdom under the Shere brand name, but is expanding this offering to other key markets, often in connection with other solutions.


We offer merchants the full range of services necessary to set up a private label card:


  • kiosks
  • data processing services hosted on Worldline’s servers

We may also offer other services, such as an analysis of customer data to suggest targeted offers.




self-service kiosks


Key fact:

Managing 38 million loyalty cards in Europe for more than 20 years



Merchant Services & Terminals



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