Results of the 2025 online retailer survey

The aim of the 2025 online retailer survey was to systematically record current developments and challenges in e-commerce. With 643 online shop operators participating, the study offers a broad insight into practice.

The latest results clearly show how much the use of AI has grown and how payment behaviour has changed. Credit cards are still one of the most commonly used payment methods in Swiss online retail. However, ‘buy now, pay later’ models are also gaining momentum, offering customers greater flexibility and retailers additional sales potential. At the same time, payment service providers are among the key infrastructure providers that guarantee security, stability and innovation in the payment process.

The University of Applied Sciences and Arts Northwestern Switzerland (FHNW) reports on these and other interesting findings. The study was supported by Worldline and other partners.

We are happy to provide you with the study free of charge. Please click on ‘Download study’.