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Digital payment tools have created a world of new opportunities for retailers, but they have also introduced some new challenges. Here are the top four.
Cart abandonment is one of the biggest challenges for e-retailers, and payment friction is one of its major causes. How can you make buying easier for buyers, and selling easier for yourself?
We live in a digital world where every action leaves a mark. Users are receiving an increasing amount of targeted ads and promotional offers. Brands are working hard to adapt their services and customize their communication according to the different customer profiles. To do this, companies use solutions to collect and process personal data.
Every day, a new Merchant Wallet sees the light of day but what are they exactly? How do customers and brands benefit from it? What are their success factors? Using the specific case of Total’s Merchant Wallet launch, here are some answers.
Perhaps it sounds like just another boring technical buzzword, but if we told you that tokenization can save you big money (and plenty of hassle), make customers love you, and future-proof your omnichannel strategy, would you listen?
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