The customer relationship, a complex real-time “algorithm”

CRM (aka Customer Relationship Management) is principally used to collect customer data in order for a brand to be relevant when it comes to selling products and services. One of the main goals of CRM is to facilitate the customer relationship: gather customer knowledge during each interaction while, at the same time, identifying them in a seamless and integrated manner through their mobile phone number at the call center, for example.

Worldline to unveil two new innovative IoT solutions at the 2018 Mobile World Congress

We will unveil two new IoT POCs (Proofs of Concept) there. The first one illustrates the convergence of IoT and payments through a Siemens coffee machine controlled by our latest Point-of-Sale (POS) terminal, VALINA. Developed on Android to secure IoT payments, this demonstrates that any object can be transformed into a connected one. The POS terminal is also used as a gateway between the coffee machine and a Facebook messenger chatbot. The end-user can either order his/her favorite coffee through the payment terminal interface or via the social bot on his/her mobile phone.

Blockchain – the technology set to shake up the logistics ecosystem

In 2016, the media revealed the capabilities of Blockchain to the general public. Since then, no less than five articles a day are published online on the subject. This technology, which originated from Bitcoin, a cryptocurrency created in 2008, has now broken away from the financial sector to attract other sectors: insurance, art and even logistics.

Entering an era of new opportunities

On Saturday 13th January, the long-awaited Revised Payment Services Directive, PSD2, has come into force in all European countries. The PSD2 is probably the most ground-breaking piece of legislation concerning the financial industry ever adopted by the EU. It has been debated endlessly during the past couple of years, and its impact on the financial industry - including the fast-growing fintech part - is anticipated with great excitement, mixed with a certain amount of fear and trepidation.