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The digital transformation of the customer journey at Bouygues Telecom

The digital transformation of the point of sale is a key axis of Bouygues Telecom’s strategy. Thus, it is in this context that, in early 2015, Bouygues Telecom began the transformation of its 550 points of sale, which represent the company’s showcase and brand image. Bouygues Telecom naturally turned to Worldline for help with this implementation, following a first successful contact regarding SEPA mandates in 2013, the goal being to create a fully digitized customer journey.