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Data activation: the key to a truly seamless omnichannel experience

The omnichannel promise is a simple concept, but to actually deliver on it has turned out to be very difficult. While your organization might possess all the customer data you could dream of, the main obstacle is often to translate that data into customer experiences that are shaped by all the available information. In this article, we look at how payment data can provide the foundation that enables you to achieve just that.