Studio Anneloes: how to grow internationally in the fashion world with a sustainable impact
Growing fast internationally with a significant increase in online orders? For Studio Anneloes, this became possible for the founders, Anneloes and Jan-Willem, by partnering with Worldline. Discover their story of how they managed to increase their conversion rate and international orders by 75%.
Worldline have been effective in helping us solve our payment issues, dramatically reduce the number of returns, and build a seamless customer experience – they are a true partner and a safe pair of hands.Anneloes van der Heijden - Founder - Studio Anneloes
A unique approach to fashion
Studio Anneloes is a Dutch fashion brand that specializes in stylish, comfortable and sustainable clothing.
Worldline have been effective in helping us solve our payment issues, dramatically reduce the number of returns, and build a seamless customer experience – they are a true partner and a safe pair of hands.
We have a lot of contact with our consumers, so we know what these women are looking for. We then use that information to shape our collections. The customer is very much a part of our story right from the outset.Anneloes van der Heijden - Founder - Studio Anneloes
Securing customer satisfaction through seamless transactions
We are unique in how we sell and how we deliver. Our rhythm bucks the usual industry trends: our collections have a very short time-to-market, since we deliver around 16 per year. This model enables us to see directly which items are selling well in the shops and what the street scene is, so we can process that information into our next collection. That’s certainly our most unique aspect.
The team at Worldline has not only provided a platform that works for our customers, but one that will grow with us as we look to expand our reach.Anneloes van der Heijden - Founder - Studio Anneloes
Excellent support in line with Studio Anneloes’ vision
We went with Worldline because we were looking for a trustworthy online payment system. They must convey a solid image and be able to offer us international facilities as well. It was also very important to us that our new partner listened closely to what we had to say, and that we received top-quality service in line with our vision. This was absolutely the case with Worldline.Jan-Willem van Loon - Co-founder - Studio Anneloes
Being committed to sustainable development
Being part of the fashion industry, we realize that clothing and how it is made can have a major impact on the environment – we want to be transparent about this and do what we can to reduce our footprint.
Every item in our line has a QR code that shows customers its environmental impact. This QR label is dynamic, which means that, if processes in the chain are improved, the next time that item is produced, the impact values will change – hopefully downwards. This is something rarely seen in the fashion industry, and that we are very proud of!Jan-Willem van Loon - Co-founder - Studio Anneloes
Working towards further opportunities with Worldline
We have lots of plans for the future, and we certainly see these unfolding in cooperation with Worldline. Since we’ve been working together, we’ve seen our conversion rate increase by half a percent, our return rate reduce sharply by 10%, and our international orders grow by 75%.
We have no ambition to set up abroad with our wholesale and retail activities, but with our online activities we definitely see further opportunities in the collaboration with Worldline.Jan-Willem van Loon - Co-founder - Studio Anneloes