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Swedish Fit: reaching online goals with a reliable payments partner
Swedish Fit: reaching online goals with a reliable payments partner
Swedish Fit is a concept born out of a familial passion, when two brothers took over the Swedish gym concept from their parents. They expanded the business by offering exercise classes which can be booked and paid for online. Do you want to know more about how they energised their business to boost their conversion rate and improve the customer journey? Then read on to discover their amazing story.
We were very lucky to meet a partner like Worldline who was able to adapt perfectly to our environment and who is now actively working to help us develop our business abroad.
Frédéric Coury - CEO @ Swedish Fit
How Swedish Fit started
Our concept originated in Sweden and our parents brought it to France about twenty years ago. And it’s proved very popular with the French public. We offer group exercise classes designed to be as friendly as possible. It’s all about the joy of movement, not competitive performance. The idea is to have fun and enjoy yourself while getting fit.
Frédéric Coury - CEO @ Swedish Fit
Going online as a game changing experience in the industry
It was in September 2009. I remember a lot of excitement at the time, we were wondering if it would work. So, the first sale really was a magical moment. Back then, we were the only ones in the wellbeing market to offer online payment. It was game-changing.
Frédéric Coury - CEO @ Swedish Fit
Boosting our conversion rate and optimising the customer journey
Well, clearly, it’s all about boosting our conversion rate and optimising the customer journey. So, meeting a partner like Worldline, which has adapted perfectly to our environment and is now working with us on our international expansion, has been a real opportunity.
Frédéric Coury - CEO @ Swedish Fit
An all-in-one payment solution that perfectly suits our needs
Since 95% of our revenue comes from online sales, it was very important for us to find a reliable and efficient partner. Today, we have an all-in-one payment solution with a platform that suits our needs perfectly. It allows us to monitor all our flows daily as well as instantly.
Frédéric Coury - CEO @ Swedish Fit