Saint-Sixtus: scaling an artisanal brewery, online and cross-border
Is your business as unique as the one run by the monks at Saint-Sixtus? Let’s discuss with Jos Vermeulen to discover how we are helping them to sell their award-winning beers cross border and deal with demanding peak sales. While you might not get all the secrets of their secular recipes, we are happy to reveal some of the key ingredients taking part in their online success.
We needed an international partner with a strong fraud detection module that could process our demanding online peak sales volumes, without having any downtime for our online webshop. This perfectly sums up our collaboration with Worldline.Jos Vermeulen - Online Sales Project Manager @ Saint-Sixtus
A business which started almost 200 years ago
The monks of the Saint-Sixtus Abbey began brewing Trappist beer alongside their monastic activities in 1839, to become more self-supportive.
Saint-Sixtus Abbey established with Worldline a novel click and collect system with the ability to accept international payments. Thanks to this partnership, Saint-Sixtus’ online transactions’ value grew significantly, making online the main channel for their sales.
Keeping the authenticity of an artisanal company while going digital
A user-driven ranking website for craft beer enthusiasts named it as the best beer in the world. It has since been awarded the title four more than five times and was named as one of the top beers in the world for taste, putting it on the map for international beer lovers.
The Saint-Sixtus beers carry the label of “Authentic Trappist Product”, which means the beer is brewed within the walls of a Trappist monastery under the control and responsibility of the community of monks, whose revenue is devoted to social service. The abbey produces three types of beer: lager, 8 and 12.
Combining an intuitive customer experience, with stability and security
The click and collect system provides a fluid experience with intuitive and mobile-first payment pages, a stable platform with no downtime and a strong fraud detection module which sets sales limits and blocks transactions when necessary.
This has thwarted a number of fraud attempts against the monastery and greatly reduced black market reselling.
Although we are located in Belgium we do sell out Trappist internationally, we never ship. People that are planning their holiday in Belgium plan to pick up their crate of beer during their stay.
Flash sales require frictionless payments and no downtime
Because of their specific distribution model with limited products to sell, Saint-Sixtus was looking for a very reliable set-up to go online. Therefore, Worldline was very happy to help Saint-Sixtus from the very beginning when they launched their website.
As our online payments platform has an uptime of 99,99% (Jan. ’20-Jan ’21), all transactions went through without any hitch.
With the sales process open only twice a month for about two and a half hours and with a limit on number of beers visitors could buy, we needed a stable and reliable platform.Jos Vermeulen - Online Sales Project Manager @ Saint-Sixtus
Relying on Worldline for further expansion
Saint-Sixtus is all about reaching out to an even bigger community of passionate beer lovers internationally thanks to the international visibility of their website.
We hope that the interest in our beer will continue to grow and we will work on improving the customer services through the Internet.Jos Vermeulen - Online Sales Project Manager @ Saint-Sixtus