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Data activation: the key to a truly seamless omnichannel experience

The omnichannel promise is a simple concept, but to actually deliver on it has turned out to be very difficult. While your organization might possess all the customer data you could dream of, the main obstacle is often to translate that data into customer experiences that are shaped by all the available information. In this article, we look at how payment data can provide the foundation that enables you to achieve just that.

How to win your customers’ hearts this Valentine’s Day

While it breaks our hearts a little, we have to concede that payment is the least romantic part of the purchase process. That’s one of the reasons why, as a merchant, you want to make the payment process as frictionless and pleasant as possible. And as the passionate payment aficionados we are here at Worldline, we know that payment can also be a way to customers’ hearts. Read on to find out more.