Digital Trends impacts on Customer eXperience
Digital trends evolve and have strong impact on current and tomorrow Customer eXperience in front of Banks, Retailers, Insurances, Governments…:
Today, users evolve quickly on all communication channels, adoption and generalization for the most of people is faster and faster.
Pure players like GAFAM, NATU and BATX fix new rules and habits of consumers. Users then naturally expect the same experience level or services from the other actors in private and public sectors.