Real insights into what your customers want
With people shopping online more than ever before, there are incredible opportunities for growth in the digital economy. Consumers have more choice, so it is important to understand their needs.
Worldline’s survey identified Convenience, Payment Options and Security as the three most important factors that shoppers look for when buying online. We outline the one factor that 91% of shoppers say is vital when deciding whether to buy online and the single mistake that would turn away 42% of your potential business.
This report was designed to give merchants actionable data on how their businesses needs to adapt to keep up with a changing world. One major take-away is that customers shopping habits are changing – they are buying more, using different payment methods and most fully expect more change to come.