How Broderick’s boosted performance by going cashless.
Here we explore the hard and fast benefits the Broderick’s family business enjoys – like big savings and a fantastic customer experience – now they’ve embraced digitisation and moved their network of drink and snack vending machines from cash to card. For over 50 years, Broderick’s has been refreshing the country – and now it’s time for the next chapter in this family business. They’ve already grown across the country and are now a UK leader in vending machines, tabletop coffee machines, water fountains and managed cafés. Their latest push for growth and efficiency has involved going cashless and reaping the rewards of digitisation, like lower costs and higher customer engagement.
Refreshing growth opportunities.
Broderick’s came to talk to us about our unattended vending solutions and how we could help them make the big move from cash to cashless. It’s a move that would certainly benefit their customers, who would enjoy shorter queues and more ways to pay. But the company would also reap the rewards, getting better visibility of its operations, cutting the cost of handling cash and benefiting from more competitive acquiring costs.
Effective reporting for Broderick’s sales and payment system also was a must, as well as effective inventory management and machine health monitoring.
Finally, to make sure every customer transaction went through as smoothly as possible and because of the mix of high and low value transactions, the acquiring price structure had to support an average transaction value mix and handle over 3.5 million transactions a year. Phew. That’s a lot of “self-served” customers.
Now, a new approach has delivered soaring revenue, including for in-game purchases.
"We couldn’t imagine better people to work with. This partnership has helped us concentrate on making life easier for our customers and growing our business, whilst Worldline handle our payment services efficiently and seamlessly."
Simon Davies, Business Intelligence Manager, Broderick’s
Costs down, growth up. Energising outcomes.
- Dynamic growth driven by cashless payment.
- Financial transparency and competitive acquiring costs.
- More payments methods accepted, more efficient management.delivered more effectively.
- Unified visibility of sales and financial reports and machine health.
- Tour planning and machine maintenance fine-tuned by optimised inventory reports.
“By integrating Worldline acquiring into our VendingPay system, we were delighted to deliver on our aim of providing the best possible cashless services for our customers. Not only can they now pay in more ways - their transactions also go through faster. Beside transaction services, VendingPay provides various transaction overviews and management tools leveraging the Worldline assets, such as refunding, transaction reconciliation and pay-outs.”
Manfred Sokat, CEO, PMTsolutions
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