SmartBuyGlasses - A Global Visionary in Eyewear E-commerce

SmartBuyGlasses has grown significantly since the early days of its first website in 2007. It started with 6,000 items available and now has a catalogue of over 340 designer brands on the website, with over 104,000 available products.

Our partnership with SmartBuyGlasses, and  our full-service payment approach, ability to offer a wide range of alternative payment methods, have helped the company to successfully navigate new market landscapes and launch in 15 new countries worldwide since 2010.

SmartBuyGlasses competes in its space with some very large, global retailers and department stores. Early on, it recognized that scale would be crucial for their expansion strategy, necessitating growth beyond their core market in Australia.

Between 2006 and 2010, after entering several new markets, the company realized the need for a global payments partner to facilitate further expansion and manage the complexities of operations and payment collections across multiple markets.

We worked hard to help SmartBuyGlasses successfully launch in new countries, providing a comprehensive payments solution to simplify operations and navigate the complexities of new markets.

Before entering a new market, we collaborated with the company to understand the local payment landscape, including pricing in local currencies and consumer payment processes. Once a new market was identified, we streamlined the setup process for the company's operations, handling all payments and remittances in the preferred currency.

By offering a carefully selected range of locally relevant alternative payment methods alongside major credit cards, we enabled the company to successfully enter new markets and achieve significant global growth.

SmartBuyGlasses’ strategy for international growth is deeply rooted in understanding and catering to the unique needs of consumers across different regions. In 2023, SmartBuyGlasses had over 30 million unique users visiting their sites globally. Its commitment to localisation is evident in its extensive offering of localised pricing and currency options, ensuring that shoppers from any corner of the globe can enjoy a seamless and personalised shopping experience.

By integrating a wide array of payment methods tailored to regional preferences, SmartBuyGlasses has successfully removed barriers to online shopping, making it easier for customers to complete purchases with their preferred payment options.

Today, we shine a spotlight on this visionary merchant, celebrating its achievements in localised payment methods, global expansion, and pioneering global selling with a customer-centric approach.

SmartBuyGlasses goes beyond financial transactions to ensure inclusivity and accessibility for a global audience. Today, SmartBuyGlasses is operating in 15 languages across 30 countries worldwide. The provision of multilingual support across their platforms exemplifies its dedication to breaking language barriers, allowing customers to shop confidently in their native language. This thoughtful approach enhances the user experience and builds trust and loyalty among customers from diverse linguistic backgrounds.

At the heart of SmartBuyGlasses’ success is its relentless pursuit of innovation, particularly in enhancing the online shopping experience. With in-house optical experts, SmartBuyGlasses is bridging the gap between e-commerce and the traditional in-store experience, always striving to provide a more complete service. By doing so, it is making the overall online buying process easier and more comfortable for its customers.

Features like Virtual Try-On technology, a pupillary distance measurement tool, and a Lens Scanner app empower customers to make informed decisions about eyewear purchases. These innovative tools, along with the expert support provided by SmartBuyGlasses’ team of optical experts, underscore the brand’s commitment to providing value-added services that elevate customer confidence and satisfaction when buying non-prescription or prescription eyewear online.

These strategies have assisted SmartBuyGlasses in its quest to set the industry gold standard for prescription eyewear. In 2023, sales of prescription eyewear, including prescription sunglasses, eyeglasses and contact lenses, accounted for almost 75% of total sales.

SmartBuyGlasses has established itself as a trusted name in the eyewear industry by implementing customer-centric policies, prioritising shopper satisfaction from pre to post-purchase. Customers rely on its personalized expert support from world-class, certified optical experts and customer experience team.

From offering free shipping and a best price guarantee to providing generous return and exchange policies, SmartBuyGlasses demonstrates a deep commitment to ensuring a positive and hassle-free shopping experience for every customer. Comprehensive warranty coverage further reinforces the brand's dedication to quality and reliability.

SmartBuyGlasses enhances the customer experience with aftercare guides that offer clear guidance and support after glasses are received. Additionally, as an online retailer SmartBuyGlasses understands the importance of making sure the frame fits perfectly to your face and will cover a portion of any fittings or adjustments needed from a local optical store.

Beyond selling eyewear, SmartBuyGlasses invests in building long-term relationships with its customers through educational resources and community engagement initiatives. By offering comprehensive guides on eyewear, eyecare, prescriptions, and lens types, SmartBuyGlasses empowers customers with knowledge, fostering an informed and engaged community of eyewear enthusiasts.

SmartBuyGlasses’ mission is to help people see and be healthy, regardless of their budget. This mission goes beyond selling eyewear and is evident in SmartBuyGlasses’ partnerships to reach underprivileged communities through charitable work.

SmartBuyGlasses has donated over 92,493 pairs of prescription glasses and continues to work with various charity partners like WWF Australia, World Vision, 1% for the Planet, and Unite for Sight on a range of projects.  Through its donations, it strives to safeguard our natural environment, improve quality of life, and grow towards a brighter future.

The collaboration between Worldline and SmartBuyGlasses represents a synergy of shared goals and values focused on innovation, customer-centricity, and global expansion. Together, we are committed to advancing the future of e-commerce, providing secure and efficient payment solutions that support SmartBuyGlasses’ vision of delivering unparalleled service and value to customers worldwide.

We at Worldline are proud to stand alongside SmartBuyGlasses as it continues to set new standards in the eyewear industry, and to support its mission to revolutionize how people shop for eyewear online. SmartBuyGlasses is not just an online retailer; it's a visionary brand reshaping the landscape of global e-commerce.

Ready to experience the seamless world of eyewear shopping? Click below to visit SmartBuyGlasses' official website and explore their extensive collection.

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