Linda is Head of the Hospitality vertical in the Global Sales & Verticals at Worldline. Linda has a fervent aspiration to assist hoteliers of today to choose the right payment tools that enable a seamless and high end guest experience. Customer needs have rapidly evolved in the last period and require a shift in hoteliers business models and services that will, for sure, have an impact on payment operations. Together with her team, she unifies the expertise on both financial, technological and digital front in payments in order to assure a smooth transition for hoteliers in this fast changing world. Traveling across Europe to support customers, revenue increasing tools and cost optimization analyses have been one of her team’s best achievements for this year. More to come in 2023.