The UK’s public transport system has a once-in-a-generation opportunity to return to the days when bus, tram and train were its trusted backbone.
Matt Smallwood, Worldline’s Transport Retail Director UK&I, reveals how the business is delivering the vision of end-to-end multi-model travel and frictionless payment systems. Customers expect seamless best value payment and travel rather than a fragmented, unreliable experience that has led to a drop off in ridership in recent decades.
Matt explains how Worldline’s AI-powered tools and contactless systems are flourishing across Europe. He points to a future where stronger governance, franchising reform and smarter digital integration will be a turning point for the UK’s public transport system – built on simplicity, trust and customer-first experiences.
