Demystifying technology… so end users don’t have to

Technology that demystifies and simplifies the travel experience for operators and their customers is vital if we’re to unlock the huge societal gains easier access to transport will bring. Front-line staff using intuitive on train and ‘at station’ retail systems aligned to the operational needs of their business are seeing the benefits already. Customers want a streamlined, efficient ticket buying service before and as they travel. If we’re frank, they don’t really care how they get it. Why would they?

Elevated customer touchpoint

Our Mobile Ticketing System (MTiS) is a long-standing front-line product of choice for a host of TOCs. It’s the bread and butter of the industry so we’ve gathered feedback from end users and passengers to further elevate its position as a customer touchpoint.

Customer-facing and vending machine retail elements will be as modular and mobile as possible to increase their adaptability and ensure a more impactful, frictionless customer experience that evolves with the industry. The Bluetooth-linked on train purchasing system with no wires and a screen featuring barcode scanning technology, will free up staff to focus on the customer.

Agile, mobile and adaptive

This more agile, mobile and adaptive system is linked to an equally intuitive yet diverse back-office ecosystem with audit control and accountancy fully configured. It makes the next step towards an omnichannel strategy completely achievable for any operator or Authority who can rebrand the Wordline console and retail channels to be their own. There’s a lot of complexity behind the back office ‘engine’ in terms of taking unstandardised industry data and making it standardised for ease of access.

Removing the complexity

But the beauty is we’ve made it simple to operate as a ready-made single point of access. We’ve done all the testing and removed that complexity, so users don’t have to worry about how it works. They can just work it.

We’re specialists in rail, but our thinking on consolidated retail and the ingredients we’ve added to the existing proposal, provide exciting new opportunities to operators far beyond the industry. They will ensure our products contribute to a best-in-class digital retail experience, not only for rail but also integrated transport modes, across the UK.

Local authorities could access a wealth of societal benefits of fully compatible first and last mile multi-modal transport systems, thanks to this easy-to-use retail technology which will be complemented further as we adapt our strong continental Pay as You Go offer – Tap2Use – to the UK market. 

Coming soon… take the leap

Our West of England Mayoral Combined Authority (WEMCA) app allows customers to plan and pay a single, unified fare for their journey even if they use a combination of bus, scooter, bike and train.

The WEMCA app, funded mainly by a government Future Transport Zone grant and currently in its testing stage, will link retail technology with transport service fulfilment seamlessly across the region. It will offer passengers greater access to the region’s employment, education, retail and leisure, growing both the economy and community wellbeing. The app has afforded us valuable experience in integrating new modes alongside longstanding rail retail credentials and is ready for more areas to deploy right now.

That alone is worth operators and local authorities exploring more. It might be a leap of faith for some, but it’s not if you choose the right partner to take it with.