Secure payment solutions for alpine tourism destinations

24 / 03 / 2026

Grimentz-Zinal relies on Worldline Switzerland to centralise payments across all areas – from the valley station to hotel rooms. This case study shows how contactless payments, Pay by Link, and personal support provide real benefits to tourism businesses in Alpine regions.

Customer experience
Ski Lifts Grimentz-Zinal

How can Alpine businesses manage all payment transactions in one place ?

The Grimentz-Zinal Ski Lifts is the perfect example of how Worldline provides payment solutions that centralise processes and are tailored to the needs of Alpine destinations.

Thomas Melly, Managing Director of Grimentz-Zinal Ski Lifts, explains how he works with Worldline.

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Overcoming challenges in Alpine tourism

The Grimentz-Zinal Ski Lifts is one of the leading Alpine tourist operations in Val d’Anniviers. With over 550,000 day skier per year, eight mountain restaurants, five hotels, and 21 facilities, its operation is complex. At the same time, more than 80% of revenue in the location is processed via card and digital payments. This requires an experienced and reliable payment partner.

One payment solution for all points of sale

Grimentz-Zinal Ski Lifts operates multiple points of sale: from the valley station to the hotel reception and up to the Espace Weisshorn restaurant at 2,700 m. To provide a uniform payment offering at all points, the operator relies on a centralised payment solution from Worldline.

 With this, Alpine merchants combine stationary cash registers with integrated payment terminals, mobile terminals, and digital solutions like Pay by Link in one place. They also benefit from  a comprehensive transaction overview and simplified payment processing. All while offering a variety of payment methods that meet guests’ expectations.

Payments today must be flexible, fast, and contactless. With Worldline’s product and solution range in Grimentz-Zinal, all transactions across restaurants, hotels, shops, and lifts are handled in one place; operations are safer and more controllable. Payment resilience and security remain reliable even at high volume.

With Worldline, we found the reliable partner we need for the more than 80% of our company’s revenue coming from card payments. The terms are attractive, and direct support is always available.

Thomas Melly, Managing Director, Grimentz-Zinal Ski Lifts

Thomas Melly, Managing Director Skilifts Grimentz-Zinal

Secure hotel bookings with Pay by Link

Across the five hotels of the ski lifts in Grimentz-Zinal, with over 45,000 overnight stays per year, there are also non-cancellable reservations and last-minute cancellations. To allow guests and staff safer card data handling, they implemented Worldline’s Pay by Link solution.

Hotels generate a payment link in their booking system, which can be sent via any digital channel. Guests pay conveniently by credit card, debit card, or mobile methods – without the hotel handling sensitive data. Security is further enhanced because card entry uses two-factor authentication and complies with Swiss data protection law (DSG).

In terms of speed, payments are credited within 3–5 business days, with transaction data available in real time. For hotels, this means secure PCI-DSS compliant processes and a guest-friendly booking experience.

Advantages of Pay by Link

Pay by Link offers more than a digital payment method. Alpine tourism businesses can leverage three key advantages in particular:

Ease for guests and staff

A link is created, sent, and can be used on any digital channel. Payment is secure with immediate confirmation, saving time and simplifying reservations.

Protection against no-shows

Prepayment secures non-cancellable rates. The process is fully compliant with data protection laws, as card data is not stored.

Ideal for international guests

Dynamic currency conversion (DCC) allows foreign guests to pay in their currency, while the ski lift receives Swiss francs – no exchange losses or extra charges.

Why Grimentz-Zinal choose Worldline ?

Beyond the technical solutions, the Grimentz-Zinal team values accessibility and personal support. Questions are answered quickly without delays. Worldline enables contactless payments at every location whether in hotels, restaurants, or the slopes.

Payments anywhere – mountain stations, hotels, restaurants
DSG-compliant – no card data storage
Compatible with hotel & POS systems
Personal support from local payment experts

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