Online retail survey 2023 | Study

30 / 11 / 2023

How is online retail doing? This year's online retailer survey focussed on sales growth, payment in e-commerce and artificial intelligence (AI). This study is available in English and German language only.

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Growth in e-commerce is currently at a lower level than in the boom years of 2020 and 2021, but higher than in 2022.

The following developments can be seen in the payment sector. Payment by invoice, TWINT and credit cards account for the largest share of total online shop sales. TWINT was even able to gain further market share and is the second most common payment method. However, mobile payment methods and debit cards are also gaining market and turnover shares among merchants. The use of debit cards with a credit card function has increased by 13 per cent to 53 per cent. Mobile payment methods such as Apple Pay and Google Pay are also gaining popularity. Cryptocurrencies have also slightly increased their importance as a payment method.

Overall, there is a trend towards more diverse payment methods in e-commerce, with mobile solutions and new technologies gaining in importance and supplementing or replacing traditional methods.

The ZHAW School of Management and Law came to these and other exciting conclusions after surveying almost 600 online shops.

The study was supported by Worldline and other partners.

We are happy to provide you with the online study free of charge.