Online retail survey 2024 | Study

In 2024, online retail is moving into an exciting phase. For example, the high logistics costs and Asian platforms are a major talking point, as are the potential applications of artificial intelligence (AI). Consumers’ payment behaviour is also changing. With the increasing number of online purchases and the growing variety of digital payment methods, this raises the question as to which trends and challenges will characterise the market in the future. With the growing variety of payment methods, merchants must be able to offer a wide range of payment options to meet the different needs of consumers. 

Consumers' expectations regarding payment processes are increasing. Customers expect fast, smooth and secure transactions. In some cases, customers cancel their purchase due to long loading times, complicated payment processes or uncertainties surrounding data protection. Merchants must therefore ensure that their payment solutions are user-friendly. 

Would you like to gain a more comprehensive insight into the results? The ZHAW Zurich University of Applied Sciences and the University of Applied Sciences Northwestern Switzerland FHNW report on these and other interesting findings that emerged from the survey of more than 600 online shops.

The study was supported by Worldline and other partners.

We are happy to provide you with the online study free of charge.