Magic Pass

Magic Pass

Gain new customers in Swiss mountain regions

BeMagic Pass – The loyalty programme for ski and hiking regions

Loyal customers make up around 20% of the customer base and generate around half of the turnover. By contrast, discount hunters are less loyal and need an incentive to buy. Offer precisely this purchase incentive: Reward your customers who have above-average purchasing power with BeMagic, the loyalty programme from our partner Magic Pass, and gain new customers as well.

With the BeMagic Pass loyalty programme, you as a merchant in French-speaking Switzerland can tap into new customer groups who love mountains and hiking. BeMagic allows your customers to collect attractive bonus rewards (so-called Magics) which they can convert into attractive discounts. Based on the purchase value in your shop, points are automatically transferred to members without you or your sales staff having to do anything. The payment process remains unchanged for you and your customers. On top, with Magic Pass you benefit from a management tool with which you always have an overview of your offers and costs.

Register with Magic Pass and enjoy the benefits!

About Magic Pass

Magic Pass is a publicly available annual pass that offers free access to all facilities in the 52 Magic Pass partner resorts (valid from summer opening until the end of the following winter season). The Magic Pass currently has 150,000 members and is growing in popularity. For more information, please visit:

How do I become a Magic Pass Partner?

Register directly with Magic Pass to offer Magic Pass loyalty points to your customers.