The clicks to bricks movement - 4 non-negotiables for omnichannel retail

27 / 06 / 2024

The retail industry is highly competitive and constantly evolving, making it crucial to stay ahead of new trends. In our latest white paper, we explore the appeal of the omnichannel movement and why it makes sense for brands of all sizes to explore this opportunity.

1 min.

Solutions & Products Online shopping Online payments Mobile & Contactless Omnichannel payments
Person holding a tablet reading a whitepaper article


Our primary objective is to provide you with insights into the "phygital" trend, driven by Gen Z's demand for both online convenience and in-store experiences. We help you understand the economic, marketing, and practical reasons behind this shift, emphasising the need for innovation and deep consumer understanding.  

Key takeaways:

How can you meet consumer expectations and drive growth?

Find out how you can adopt an omnichannel approach that integrates online and in-store experiences. Cater to Gen Z’s in-store shopping preference and unify retail touchpoints for long-term success.

Why embrace the omnichannel approach?

Discover the benefits of going ‘phygital’ with practical examples and success stories from leading retailers. Implement strategies that unify touchpoints for a seamless shopping experience.

How can you enhance customer experience with seamless payments?

Omnichannel payments integrate methods across channels for consistency and convenience. Find out about what are the newest trends when it comes to innovative payment solutions to support retailers.

How can you leverage flexible commercial spaces?

The commercial property market presents numerous opportunities for online retailers to experiment with physical spaces. Discover how pop-up shops and permanent locations boost growth and brand visibility.    

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