Worldline strengthens ties with ASDA, the UK’s third-largest grocery retailer

Enhanced payment solution expands for growing omnichannel demands

London — 02 / 04 / 2024

Worldline (Euronext: WLN), a global leader in payment services, announces the extension of its 16-year partnership with ASDA, the UK’s third-largest supermarket group, to deliver a full omnichannel payment solution, for an initial period of five years.

a young woman at the grocery shop

As the UK witnesses a significant surge in online food and grocery shopping – projected to rise from £25.3 billion in 2022 to £29.3 billion in 2025 (Statista) – ASDA is strategically investing in enhancing the user experience for its 18 million weekly customers.

To ensure a seamless payment experience for ASDA’s customers, the entire payment process chain is consolidated under Worldline as a single provider. ASDA integrates Worldline's omnichannel payment solution, including terminals, acquiring services, and smart routing through Worldline Payment Orchestration, to enhance the customer experience and operational efficiency for approximately 800,000 weekly deliveries.

By collaborating with Worldline, ASDA anticipates gaining valuable insights about their customers, empowering them to tailor their offerings to better meet evolving needs. This partnership is expected to significantly increase transactions through Worldline’s payment gateway. Among these transactions, the majority will occur in-store, complemented by a substantial number of online purchases.

Worldline's solution is designed to ensure stable acceptance and high-quality standards both in-store and online, with end-to-end capabilities covering gateway and hardware. This full omnichannel solution will enable ASDA to offer a seamless user experience to its customers across all channels.

By introducing Worldline’s Smart Routing, ASDA gains control over their card acquiring flows, enabling them to choose the most suitable acquirer for each transaction. This enhances resilience and customer experience while optimising costs by selecting the most cost-efficient options among acquiring partners.

Lee Jones, Chief Executive Officer, Worldline Merchant Services UK, commented: "Extending our partnership with ASDA is a tremendous boost and an honour for Worldline, particularly in the retail grocery sector. By continuing to place their trust in us and utilising the full range of services we offer, ASDA is demonstrating that our payment solution is not only a market leader but also ideally suited to meet the needs of large grocery retailers."
Richard Sykes, Treasurer & Head of Pensions, ASDA added: “Our partnership with Worldline will help create significant operational efficiencies throughout our customer relationship journey, and as customer shopping habits change, the insight, data and learning through Worldline’s platform and value-added services will enable ASDA to be more relevant to its customers. We are delighted to continue working with Worldline to develop the best customer experience.”


About Worldline

Worldline [Euronext: WLN] helps businesses of all shapes and sizes to accelerate their growth journey – quickly, simply, and securely. With advanced payments technology, local expertise and solutions customised for hundreds of markets and industries, Worldline powers the growth of over one million businesses around the world. Worldline generated a 4.6 billion euros revenue in 2023.

About ASDA

Headquartered in Leeds, ASDA is the UK’s third-largest supermarket by market share, employing more than 150,000 colleagues and serving over 18m customers every week in its stores and online. ASDA has a long heritage in providing customers with low prices and in June 2023 was crowned the UK’s lowest-priced supermarket by the Grocer magazine for the 27th consecutive year. In October 2020, ASDA was acquired from Walmart by the Issa brothers and TDR Capital. In 2023 Asda confirmed the acquisitions of 119 Co-Op fuel sites with attached convenience stores and EG Group’s UK business, bringing the total store count above 1000 for the first time in its history.

Press Contacts

Maxime Talagas
T +352 671 881 125

Hélène Carlander
T +33 (0)7 72 25 96 04