Worldline in Greece Pioneering Growth and Innovation with new products and services for Businesses

Athens, Greece — 02 / 10 / 2024 Worldline in Greece, a leader in digital payments has unveiled an impressive growth and a suite of innovative products & services for professionals, signaling a transformative era for the company.

worldline logo on wall with a desk in front and different styles of payment machines on a shelf

These announcements were presented at a special event held at Worldline's new offices—a vibrant symbol of the company's creative and forward-thinking.  At the event, Worldline's in Greece (Worldline Greece & Cardlink, a Worldline brand) Managing Director, Mr. Ioannis Kitixis, emphasized that the new premises facilitate Worldline’s strategy in Greece to offer end to end solutions to businesses and  mark a significant milestone. "The new offices will turn our 'One Stop Shop' concept into a reality, integrating transaction acceptance and acquiring services under one roof," said Ioannis Kitixis.

It should be mentioned that  the new premises were built with environmentally friendly materials, worker safety and well-being as well as  appropriate resource management.

Impressive Growth and Strategic Investments

Worldline continues its remarkable growth journey, achieving significant financial performance. In 2023, the company reported a global revenue of €4.6 billion, with €2.3 billion recorded in the first half of 2024, reflecting a 2% growth rate.

In Greece, despite a challenging market environment marked by new regulations requiring the connection of POS systems to cash registers, Worldline excelled by integrating 150,000 POS systems with Electronic Cash Registers (ECR). Moreover, 85,000 of the targeted 91,000 POS systems are ready for the ongoing integration cycle, with the remaining units expected to be prepared by the end of October.

Innovative Solutions for Modern Professionals

Worldline's commitment to innovation shines through its introduction of the "EASY" transactional packages designed specifically for microtransactions available from Eurobank branches. This offering allows professionals to acquire cutting-edge Android POS devices while managing daily card transactions efficiently. Starting at €19 per month with zero commission, for predetermined value of transactions, these packages provide a sustainable solution that empowers small businesses.

Further, in collaboration with Eurobank, Worldline launched the All-in-One Platform—a complete solution that integrates POS with cash register functionality, allowing businesses to issue receipts without additional equipment. This advancement not only streamlines operations but also offers tailored functionalities for various sectors:

  • Retail: Create up to 10,000 products and manage inventory seamlessly.
  • Travel: Implement a comprehensive reservation system.
  • Ordering: Facilitate order management for restaurants.
  • Booking: Simplify appointment scheduling for service-based businesses.

Expansion of Smart POS app and Future Plans

The success of Wordline's Smart POS app has extended into new sectors, such as TAXI services, following recent regulatory changes. With over 35,000 active users, the application is redefining convenience and compliance for all type of businesses. Looking ahead, Worldline is set to introduce additional payment functionalities, including Apple Pay and Google Pay, further enhancing the payment experience for merchants and customers alike.

Wordline's growth and innovation extend beyond technology. The company was pivotal in leading the establishment of the Hellenic Acquirers Association, a new industry body to elevate payment standards in Greece. Mr. Ioannis Kitixis,Managing Director of Worldline Group in Greece, , was elected as Vice President, underscoring the company's leadership and commitment to shaping the future of the digital payments sector.

About Worldline

Worldline [Euronext: WLN] helps businesses of all shapes and sizes to accelerate their growth journey – quickly, simply, and securely. With advanced payments technology, local expertise and solutions customised for hundreds of markets and industries, Worldline powers the growth of over one million businesses around the world. Worldline generated a 4.6 billion euros revenue in 2023. worldline.com

Worldline’s corporate purpose (“raison d’être”) is to design and operate leading digital payment and transactional solutions that enable sustainable economic growth and reinforce trust and security in our societies. Worldline makes them environmentally friendly, widely accessible, and supports social transformation.

As a reminder in 2021 Worldline acquired the activities of Cardlink S.A. while in July 2022, Worldline as acquired the Cards Acquiring Business of Eurobank S.A..


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Eleni Diamanti

Eleni Diamanti

Marketing & Communications Manager