What makes people switch from browsing to buying? | Podcast
07 / 02 / 2023
In this episode of our podcast series “Navigating digital payments”, we discuss the factors that drive conversion rates with Frank Roessig, Head Digital Trust Solutions at Proximus and Inna Kostiuk, Global Partner Manager for Worldline Merchant Services.
We clarify what is meant by omnichannel, the impact it has, and how it compares to multi-channel and opti-channel strategies. Then we look at the key challenges retailers face with implementing a great omnichannel experience and market developments in this area.
Each episode of season 1 of Navigating Digital Payments is based on a chapter from the 2021 report published by the Worldline Discovery Hub which you can download here.
To send us feedback or let us know which topics you would like us to cover in future episodes, you can send an email to ndp-podcast@worldline.com
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