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A bridge to growth

Discover Worldline's cross-border payment solution in Türkiye. Designed to help online businesses tap into the promising Turkish market and serve as a bridge to growth.

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Market snapshot

With its mass adoption of digital forms of payment, soaring online penetration rates and its continuing importance as a bridge between Europe and Asia – Türkiye is an attractive market for e-commerce investments. 

86 M

Population

73 B

E-commerce revenue in USD 

22%

Annual growth in no. of transactions 

84%

Internet penetration

Worldline’s offer

Worldline’s deep understanding of the Turkish financial ecosystem and regulations, as well as its local partnerships and team of experts, enables you to enter and grow your e-commerce business in Türkiye with ease. We simplify and accelerate your expansion into the Turkish market by facilitating local payment processing in Türkiye without having to set up a local legal entity. Our full-service cross-border payment solution provides:

Local cards and instalments

Offer all local cards, loyalty programs and instalments to drive audience coverage and conversion

Improved payment performance

Boost approval rates through local acquiring and advanced card routing capabilities

Local processing with lower fees

Minimise cross-border fees, and process payments locally at the most competitive rates in the market

Reduced foreign exchange risks

Minimise FX volatility with guaranteed rates* and dynamic currency conversion. Settle funds cross-border in multiple currencies.

*Guaranteed FX will be available soon.

View our full solution

Localised payment coverage

Eighty percent of the Turkish e-commerce market by value is dominated by cards. Worldline provides you with 100% card coverage and a full range of instalment plans.

 

Troy cards

Türkiye’s only domestic card scheme is Troy, which was founded by a consortium of 13 Turkish banks in 2015 to drive card usage and acceptance. 

 

Loyalty programs and instalments

Loyalty programs in Türkiye give shoppers the benefit of using instalments to pay for their purchases, which currently account for 55% of overall online transactions and 25% of total credit card payments in Türkiye.

 

Discover our payment products in Türkiye


 

 

One integration. Multiple markets.

Worldline offers end-to-end management of your entire payment process. Guillaume Tournand, VP of Growth, explains how Worldline’s suite of local processing solutions enables e-commerce businesses to expand globally while maintaining their single global view of operations and cash flow. All through a single integration.


 


 

Turkish payments made easy.

Process payments locally in Türkiye without the need for a local legal entity. Learn how Worldline can help you drive global success when expanding into high growth markets with expert insights from Roman Tazetdinov, Head of Geo-Expansion.

business people

Data-driven payment technology and teams.

Our centralised reporting and reconciliation technology enables you to easily access your data and generate powerful insights. Additionally, our payment consultants regularly monitor your performance, so we can advise and make necessary changes to your online payments system.

Find out more about Worldline Consulting Services

Sources: Worldometer.com, Statista.com, BKM, Statista.com, Anadolu Ajansi

Industries

Our latest payments solution is targeted at retail, marketplaces, digital, gaming & media, and travel businesses.

Get in touch.

Our goal is to help you do business like a local – removing complexity and boosting profitability in the process.

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