Worldline & Innovend launch Pick-Go-Pay solution to bring back commerce in remote areas

Bezons — 08 / 06 / 2021

Worldline [Euronext: WLN], the European market leader in payment and transactional services, is proud to announce that it has launched a pilot to develop Pick-Go-Pay, a frictionless, non-attended checkout experience in The Netherlands.

La Défense, Paris, France

With Pick-Go-Pay, consumers will be able to enter in a shop to buy products at any time, without cashier employees inside the shop, all that, in a secure environment. The ambition of this new solution is to bring back commerce into remote areas whilst offering a frictionless and easy checkout experience.

Whilst shops are closing, villages and small town lose inhabitants and rural area commerce is not profitable, Worldline indeed wants to provide with a frictionless, non-attended checkout experience, that is adaptative and easy for all consumers.

The Pick-Go-Pay solution is integrated in the lockblox & Zuply solutions of Innovend.  The pilot was launched in June in The Netherlands in the city of Nieuwendijk alongside Worldline’s partners Innovend and Fruitschuur.

Pick-Go-Pay addresses all the challenges of the customer journey:

  • Compliant opt in to drive seamless payment user experience;
  • CRM information;
  • User detection;
  • Automatic user authentication;
  • Fraudster identification;
  • Innovative architecture, secure and trusted authentication;
  • Seamless payment: no card, no cash;


Michel Léger, EVP Global Solutions Development, TSS, Worldline: “Through this pilot – ambitioning to develop more in a near future – Worldline intends to transform its clients’ businesses in a real corner store with an ultimate frictionless checkout experience, allowing customer enrolment for future card on file transactions.”

Sander Sciarone Director of Innovend: “By integrating the Pick-Go-Pay app in our software, we introduce an aditional, innovative and easy way for consumers to use our smart vending solutions even more. Innovation and covenience are key in our Lockblox and Zuply solutions. The Pick-Pay-Go application fits perfectly in this experience.”



Worldline [Euronext: WLN] is the European leader in the payments and transactional services industry and #4 player worldwide. With its global reach and its commitment to innovation, Worldline is the technology partner of choice for merchants, banks and third-party acquirers as well as public transport operators, government agencies and industrial companies in all sectors. Powered by over 20,000 employees in more than 50 countries, Worldline provides its clients with sustainable, trusted and secure solutions across the payment value chain, fostering their business growth wherever they are. Services offered by Worldline in the areas of Merchant Services; Terminals, Solutions & Services; Financial Services and Mobility & e-Transactional Services include domestic and cross-border commercial acquiring, both in-store and online, highly-secure payment transaction processing, a broad portfolio of payment terminals as well as e-ticketing and digital services in the industrial environment. In 2020 Worldline generated a proforma revenue of 4.8 billion euros.



Innovend is founded in 2014 and is the specialist in Smart unattended solutions. Their Innovend,  LockBlox or Zuply branded products can be found at farmers, offices, catering, factory plants, airports and pharmacies throughout Europe and Canada. All offered solutions are remotely managed and IOT controlled.  Innovend develops their own software at their HQ in the Netherlands and produces the hardware in the North of Italy and is there for offering a true “Made in EU” solution.



Hélène Carlander
T +33 (0)7 72 25 96 04