Smart Choices, Strong Experience: 5 Store Improvements

Atmosphere is everything

A well-designed store naturally feels inviting. Think warm lighting, a well-thought-out and logical layout, and attractive details. For example, Limerick bookstore in Ghent has created a space where customers can quietly enjoy a cup of coffee while searching for a good book. If you run a clothing store, give your customers a luxurious feeling with spacious fitting rooms bathed in flattering light.

Music that makes them stay

A carefully selected playlist works wonders. Match it to your target audience and brand identity. Relaxing lounge music in an interior design shop or upbeat pop in a clothing store creates the perfect atmosphere and encourages customers to stay longer.

Taste and try: sensory experience sells

Sensory experience is one of your strongest weapons as a retailer. Give customers the opportunity to test, smell, or taste products. Whether it's beauty products, a new armchair, or samples – allowing customers to experience products increases their involvement and the likelihood of purchase.

Technology as an asset

You don't need to be a high-tech store to use technology smartly. Small digital tools can enrich the shopping experience. Think touchscreens where customers can browse your assortment or virtual mirrors to test makeup: technology makes shopping more enjoyable and easier.

Service with a smile makes the difference

Last but not least: people make the difference. As a merchant, you have the advantage of often knowing your customers personally or getting to know them quickly. Use that knowledge: greet them warmly and help them make the right purchase by listening to their needs. Also offer extra services that set your business apart, such as a repair service for defective appliances. Such personal touches ensure customers feel welcome and valued – and that they'll come back!

When it comes to checkout, you want to make it as easy as possible for your customers. Offer flexible payment options that suit your store and your customers. Contactless payment or paying with a QR code is now standard, but mobile solutions like the Worldline Tap on Mobile app also provide extra convenience. Customers can then pay quickly and securely anywhere in your store, seamlessly completing a positive shopping experience.