Beliani on course for growth

From start-up to e-commerce giant with Worldline

The brothers Michael and Stephan Widmer started very small when they launched the Beliani furnishing brand as a web shop in Switzerland in 2009. The Beliani founders would never have dreamed that the online sale of trendy furniture and accessories at the push of a button would grow like a boomerang. Behind this are above all the employees who contribute to the overall success of the brand, as well as intelligent, modern logistics, a green environmental concept and the elimination of middlemen, which has made it possible to create an optimal price-performance balance. Since the beginning, favourable prices have gone hand in hand with good quality and design.

But the concept of the online furniture retailer is also based on a smooth shopping process. And that includes fast and secure payment with Worldline's Saferpay e-payment solution.

The e-commerce setup in the Beliani webshop

A wide selection of different payment methods is elementary in every online shop in order to satisfy customers throughout Europe and to avoid purchase cancellations – e.g. if the customer's favourite payment method is not available. The Saferpay online payment system optimally fulfils these requirements and offers a variety of national and international means of payment that can be easily connected via just one interface.

Having grown steadily over the years, Beliani customers can now choose between many different payment methods on the Saferpay payment page and pay for their goods conveniently and securely with the most important credit and debit cards, e-wallets such as Apple Pay, Google Pay or PayPal, as well as national payment methods such as TWINT in Switzerland. Cryptocurrencies are also becoming increasingly popular and are covered in the Beliani Checkout with Bitcoin and Ethereum. Saferpay supports all common currencies and security standards and enables flexible activation of new payment methods or deactivation of existing ones.

In addition to the payment service provider solution Saferpay, Worldline, as acquirer, takes over the processing of all credit and debit card payments for Beliani and thus fully ensures a smooth payment process, both nationally and internationally, as a "merchant bank". Beliani can concentrate fully on its business, because all transactions are checked and authorised in the background. And thanks to Worldline, Beliani can also accept and charge in many different currencies in the shop.