Beliani on course for growth

08 / 06 / 2023

High-quality designer furniture at affordable, fair prices and thus incredibly successful – what stands behind the concept of the Beliani online shop?

a bed in a room

From start-up to e-commerce giant with Worldline

The brothers Michael and Stephan Widmer started very small when they launched the Beliani furnishing brand as a web shop in Switzerland in 2009. The Beliani founders would never have dreamed that the online sale of trendy furniture and accessories at the push of a button would grow like a boomerang. Behind this are above all the employees who contribute to the overall success of the brand, as well as intelligent, modern logistics, a green environmental concept and the elimination of middlemen, which has made it possible to create an optimal price-performance balance. Since the beginning, favourable prices have gone hand in hand with good quality and design.

But the concept of the online furniture retailer is also based on a smooth shopping process. And that includes fast and secure payment with Worldline's Saferpay e-payment solution.

«Payment is central to online shopping and must function flawlessly. We rely on Worldline's e-commerce solution and we are very satisfied – because Worldline helps us to grow. The future of e-commerce is very promising and people are even willing to buy their furnishings online. They see the advantage that online shopping is much more convenient than going to a shop.»

Stephan Widmer, Co-CEO of Beliani Group

The e-commerce setup in the Beliani webshop

A wide selection of different payment methods is elementary in every online shop in order to satisfy customers throughout Europe and to avoid purchase cancellations – e.g. if the customer's favourite payment method is not available. The Saferpay online payment system optimally fulfils these requirements and offers a variety of national and international means of payment that can be easily connected via just one interface.

Having grown steadily over the years, Beliani customers can now choose between many different payment methods on the Saferpay payment page and pay for their goods conveniently and securely with the most important credit and debit cards, e-wallets such as Apple Pay, Google Pay or PayPal, as well as national payment methods such as TWINT in Switzerland. Cryptocurrencies are also becoming increasingly popular and are covered in the Beliani Checkout with Bitcoin and Ethereum. Saferpay supports all common currencies and security standards and enables flexible activation of new payment methods or deactivation of existing ones.

In addition to the payment service provider solution Saferpay, Worldline, as acquirer, takes over the processing of all credit and debit card payments for Beliani and thus fully ensures a smooth payment process, both nationally and internationally, as a "merchant bank". Beliani can concentrate fully on its business, because all transactions are checked and authorised in the background. And thanks to Worldline, Beliani can also accept and charge in many different currencies in the shop.

Checkout optimisation with Saferpay Fields

Recently, Beliani improved its payment process in the online shop with the Worldline functionality Saferpay Fields. This is a set of pre-configured ("ready to use") and easy to integrate form fields that can be used for entering credit card data to create your own payment forms or checkouts. This has further simplified the payment experience for online shoppers, while Beliani itself benefits from lower purchase abandonment rates and a higher conversion rate. In addition to the optimised usability, the Beliani checkout page now also looks better and has been adapted to the look & feel of the entire webshop.

About Beliani

Founded in 2009 by brothers Michael and Stephan Widmer in Switzerland, Beliani now employs 600 people. The furnishing brand is already represented in 17 countries and supplies trendy designer furniture throughout Europe. Expansion into other markets is planned. Beliani operates huge department stores with a total of over 130,500m² of storage space and offers its customers a range of 100,000 indoor and outdoor products. The renowned furniture company attaches great importance to the highest quality, design, environmental protection and the greatest customer satisfaction. All furniture can be conveniently tested at home and collected again by Beliani free of charge if you are not satisfied. The customer will be refunded the full purchase price.


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