The European Commission has appointed Worldline to lead the “TruBlo” project, aimed at developing solutions to promote trust in social networks
The aim of TruBlo is to design innovative projects based on Blockchain technology to ensure the exchange of reliable content, creating trust and reputation models.
450 proposals will be assessed in three calls for proposals, of which 45 will receive support and 9 will be carried through to completion.
Madrid, 16 February, 2021 - Worldline [Euronext: WLN], the European market leader in payment and transaction services, will lead the “TruBlo” (Trusted Blockchain) project in the context of the European Commission’s Next Generation Internet initiative, a project that is dedicated to foster a vibrant Open Internet movement that links research, policy, and society for the benefit of society.
The TruBlo project aims to nurture and facilitate research on blockchain technology which will lead to more reliable blockchain based solutions and applications, that will contribute to ensuring the exchange of trustworthy and reliable content on social networks and media. TruBlo will last three years and each of the projects that it will support, if they reach completion, will last a maximum of 15 months.
Three open calls for proposals will be launched as part of the TruBlo project. The first opened on 18 January 2021 and will close on 19 March (link to apply). Target participants are researchers, innovators and developers either as natural person(s) or from academia as well as from high tech companies, to develop research or pilot projects focusing on the following usage scenarios:
- Trust and reputation models on blockchains. This focus area targets innovative applications, technologies, technical approaches and methodologies that increase the levels of trust in blockchain-based information exchange, with emphasis on user generated content on the Internet and social media, considering also data from IoT infrastructures.
- Proof-of-validity and proof-of-location. This focus area is on innovative mechanisms to increase transparency and trustworthiness of user generated genuine content. The users, as being part of a blockchain, can apply additional verification mechanisms to increase transparency, validity and high level of trustworthiness, such as Proof- of-Location and Proof-of Validity.
It is estimated that up to 450 proposals will be assessed in three calls for proposals, of which 45 will be partially financed and 9 carried through to completion.
Toni Paradell, R&D manager at Worldline Iberia & Group coordinator for the TruBlo project, said: "Generating trust in technologies is key to driving the new digital society, and there is no doubt that the TruBlo project will result in researchers, academics and businesses developing new blockchain solutions to ensure the exchange of reliable content on social networks and in the media. The 9 projects that are implemented will be key to creating trust models that power the exchange of content generated by individuals from any device. This is fundamental if we are to make the technologies part of our lives and increase our ability to drive an agile, effective and secure digital transformation environment”.
For more information about TruBlo, visit the project website at: https://www.trublo.eu/
Worldline [Euronext: WLN] is the European leader in the payments and transactional services industry and #4 player worldwide. With its global reach and its commitment to innovation, Worldline is the technology partner of choice for merchants, banks and third-party acquirers as well as public transport operators, government agencies and industrial companies in all sectors. Powered by over 20,000 employees in more than 50 countries, Worldline provides its clients with sustainable, trusted and secure solutions across the payment value chain, fostering their business growth wherever they are. Services offered by Worldline in the areas of Merchant Services; Terminals, Solutions & Services; Financial Services and Mobility & e-Transactional Services include domestic and cross-border commercial acquiring, both in-store and online, highly-secure payment transaction processing, a broad portfolio of payment terminals as well as e-ticketing and digital services in the industrial environment. In 2019 Worldline generated a proforma revenue of 5.3 billion euros. worldline.com
The TruBlo project is implemented by a consortium of six European partners with different profiles and capacities. The consortium is composed of the Technological University of Athens, experts in blockchain technology; ATC, a company specialized in the development of technologies for detecting and fighting fake news; Deustche Welle, the German public international broadcasting company, delivering their services in 30 languages; F6S, the world's largest startup and SME community; and ALASTRIA, a Spanish provider of Blockchain infrastructure. The TruBlo project is co-financed by the European Union's Horizon 2020 research and innovation program (contract No. 957228).
- Hélène Carlander
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