Ready for agentic commerce.

New buying journeys need payments built on trust

 

AI agents are changing who does the buying. Worldline makes those payments secure, trusted, and built for Europe.

Agentic commerce payment on mobile during flight

Agentic commerce, in production today

What is agentic commerce


Agentic commerce is a form of digital commerce in which an AI agent can support or carry out parts of a buying journey on behalf of a consumer or business.

An agent may help search, compare and select an option. With the right instructions and approval, it may also initiate or support the payment. That changes more than the customer experience. It changes what payment infrastructure needs to recognise, authenticate, authorise and record.

What changes

Traditional ecommerce vs. agentic commerce

Traditional ecommerce

Agentic commerce

What Worldline enables

Who searches & chooses

The customer browses and decides

An AI agent searches, compares and shortlists on the customer's behalf

—

The moment of choice

On the merchant's site or app

Increasingly within the agent, before the merchant is reached

Payments ready for agent-initiated checkout

How merchants win

SEO, UX, brand, conversion design

Being discoverable and transactable by agents, and chosen by them

Acceptance across schemes and rails

What payments must verify

That a human initiated the transaction

That the transaction reflects what the customer approved, whoever initiates it

Purchase-intent verification

Authentication

Customer authenticates directly at checkout

Consumer approval and authentication must travel with the agent

SCA-compliant authentication for agent flows

The bank's role

Authorises a human-initiated payment

Stays central to authentication, authorisation and trust, participating differently, not removed

Issuer authorisation, control and traceability

The opportunity and the risk of waiting

When an AI agent does the searching, comparing and buying, the moment of choice moves. That changes the economics for everyone on the journey.

The opportunity is real on both sides. So is the risk of waiting. Worldline is the partner helping merchants and banks turn this shift into an advantage - without rebuilding what already works.

When an agent enters the journey, trust has to travel with it

How Worldline connects it

 

Payments first

Acceptance, acquiring, issuing, authentication, processing and security stay at the core.

Ecosystem-led

We test new journeys with banks, payment networks, merchants and technology partners.

Adaptable by design

Scheme and protocol agnostic, built to work as standards evolve.

What does agentic commerce mean for you

For Merchants

Prepare for customers who shop with AI

  • Product and merchant discoverability
  • Agent-supported customer journeys
  • Checkout and payment readiness
  • Consumer approval and transaction confidence
  • Acceptance through trusted infrastructure

Explore agentic commerce for merchants

For Financial Institutions

Keep the bank at the centre of trust

  • Consumer authentication
  • Issuer authorisation and control
  • Agent and transaction signals
  • Fraud and risk management
  • Traceability and auditability

Explore agentic commerce for financial institutions

For Partners & the Ecosystem

Help shape a trusted European model

  • Ecosystem interoperability
  • Emerging standards and protocols
  • Agent recognition and trust
  • European regulatory requirements
  • Joint proof-of-concept opportunities

Explore partnership opportunities

Research since 2021

We've been researching agent-initiated payments since 2021 - before the term reached the mainstream.

Worldline experts, with HEC Paris, co-authored AI Agents in Payments: Applications, Risks and Regulations, published in the European Journal of Risk Regulation by Cambridge University Press (19 May, 2026).

Its conclusion: trust isn't a feature you add later, it's the foundation agentic commerce runs on. And in Europe, that trust is shaped by rules that, done right, become an advantage.

Built around European payments

Europe has distinct regulatory requirements, payment methods, banking structures and consumer expectations. Agentic payments have to respect all four.

See agentic commerce, live, in Paris

The best way to understand what agentic commerce means for your business is to experience it. Our Innovation & Experience Centre in Paris runs a live, end-to-end agentic journey, from a customer's prompt to a payment Europe can trust, followed by a working session tailored to your role.

2026 sessions are filling up fast. Reserve yours while dates are still open.

Frequently asked questions

  • Agentic commerce is a form of digital commerce in which an AI agent can support or carry out parts of a buying journey on behalf of a consumer or business. An agent may help search, compare and select an option. With the right instructions and approval, it may also initiate or support the payment.

  • An agent-driven payment is a payment journey in which an AI agent participates in initiating or supporting a transaction, based on instructions or conditions set by a consumer or business.

  • Yes, as live, production proof points Worldline has completed end-to-end agent-driven payments with ING and Mastercard, with ING and Visa, and with Crédit Agricole and Mastercard, across multiple European markets. These show the payment layer can operate through established infrastructure today. Broader commercial availability is still developing, and will depend on continued alignment between merchants, banks, payment networks, technology providers and regulators.

  • Never. The models Worldline has demonstrated are designed around consumer instructions and approval. The agent supports or acts within defined conditions, while the bank retains authentication and authorisation. We're also exploring how agents could make more autonomous purchases without direct involvement of the customer, based on high-level intent.

  • SCA stays relevant when an AI agent participates in a payment journey. The consumer still needs an appropriate way to authenticate and approve the transaction, and the issuing bank retains control over authorisation. In Worldline and ING's work with Visa, the consumer confirmed purchase intent biometrically using Visa Payment Passkey, supporting a journey designed around established authentication requirements.

  • Biometric authentication gives the consumer a familiar, low-friction way to confirm a purchase within an agent-driven journey. In Worldline and ING's work with Visa, Visa Payment Passkey was used to authenticate the consumer's purchase intent.

  • A merchant needs a clear, verifiable record of what the customer approved — the product or service, merchant, amount, timing and any other conditions. The payment journey should preserve this approval context so the bank and other participants can understand what was authorised, by whom and under which conditions.

  • An agent-driven transaction may need additional context alongside standard payment data: how the agent participated, what the customer approved, the applicable purchase conditions, the authentication event and the final outcome. This supports issuer decision-making, traceability and dispute handling.

  • AI agents shouldn't need access to raw payment credentials. Tokenisation can replace sensitive card information with payment tokens used within controlled journeys. Authentication, token controls and secure processing keep the agent separate from the underlying card credentials.

  • Agent-driven payments should operate within the security, authentication, fraud management and regulatory controls used for digital payments today. New risks can arise from unknown agents, altered instructions or unusual transaction behaviour. The consumer's approval, agent and transaction signals, issuer controls and a clear record of the journey all help manage them.

  • Agent-driven payments continue to use established payment rails and their dispute processes. The key difference is the potential need for additional evidence showing the agent's role and the conditions the customer approved. The exact allocation of liability depends on the payment method, scheme rules, contractual arrangements and applicable law.

  • Yes, some models already support delayed completion within clearly defined conditions. In the Visa transaction Worldline and ING demonstrated, the model allowed completion up to 48 hours after authorisation. In future, agents may complete transactions with greater autonomy based on a customer's high-level intent.

  • Merchants may need to make products and buying journeys understandable to AI agents, while keeping checkout, approval and payment confirmation reliable and secure.

  • Banks may need to process new transaction information, authentication patterns and risk signals, while retaining control over authorisation and consumer protection.

  • Yes. Worldline began researching agent-initiated payments in 2021 and continues to publish on the topic. Worldline experts co-authored AI Agents in Payments: Applications, Risks and Regulations with HEC Paris, published in the European Journal of Risk Regulation by Cambridge University Press.

  • Worldline is currently working with ecosystem partners to test and develop the payment capabilities agent-driven commerce needs. The live transactions are proof points and shouldn't be read as broad commercial availability.

  • Yes. The Worldline MCP Server connects our payment functionality to AI agents through the Model Context Protocol, so developers can build and test AI-powered payment workflows using natural-language prompts. It's available now via our developer portal, ConnectAI, as a first building block toward agent-initiated payments.