Why Your Business Should Offer Cardless EMIs And Pay Later Payment Modes

20 / 06 / 2023

In today’s dynamic digital commerce landscape, businesses are continuously adapting to meet the evolving needs and preferences of their customers. One area that has witnessed significant innovation is alternative payment methods. As customers increasingly seek convenience, flexibility, and security in their transactions, businesses are exploring new payment methods such as cardless EMIs (equated monthly instalments) and 'Pay Later' options, to provide customers with more choices and enhance their overall shopping experience.


There are various reasons why your business should consider offering these innovative payment modes. Here are some of the key benefits they can bring to your company:

Catering to Changing Consumer Preferences

The digital payment landscape has significantly evolved over the past few years, with customers increasingly embracing new payment methods that offer greater convenience and flexibility. By offering cardless EMI and Pay Later options, your business can cater to these changing consumer preferences and stay ahead of the competition.

Boosting Sales and Conversion Rates

Cardless EMI and Pay Later payment modes can help your business attract a broader customer base by making expensive products seem more affordable through flexible payment plans. These payment options enable customers to break down their purchases into smaller, manageable instalments or defer payments, making it easier for them to commit to higher-priced items. As a result, your business can witness increased sales and improved conversion rates.

Enhancing Customer Loyalty and Retention

Offering flexible payment options like cardless EMI and Pay Later options can significantly enhance customer satisfaction and loyalty. By providing your customers with payment alternatives that suit their financial needs, you demonstrate a commitment to understanding and accommodating their requirements. This fosters trust and encourages customers to return to your business for future purchases.

Reducing Cart Abandonment

A leading cause of cart abandonment in e-commerce is the lack of convenient payment options. By integrating flexible payment options into your payment processes, your business can effectively reduce cart abandonment rates and encourage customers to complete their transactions.

Gaining a Competitive Edge

In today's competitive market, businesses must continually innovate and adapt to stay relevant. Offering cardless EMI and payment installments can give your business a competitive edge bydifferentiating it from competitors who do not provide such options. This can help attract new customers and set your business apart in a crowded marketplace.

Improved Cash Flow Management for Customers

In today's fast-paced world, customers often face cash flow challenges due to unexpected expenses or income fluctuations. Cardless EMI and Pay Later options enable customers to manage their finances more effectively by allowing them to spread their expenses over a more extended period. This not only makes it easier for customers to manage their budgets but also helps them maintain a healthy credit score.

Attracting Millennials and Gen Z Shoppers

Millennials and Gen Z shoppers are tech-savvy and often prefer alternative payment methods that offer flexibility and convenience. By offering cardless EMI and Pay Later options, your business can tap into this market segment and cater to its unique preferences. Furthermore, as the younger generations continue to gain purchasing power, businesses that respond to their payment preferences will be better positioned for long-term success.

To effectively implement cardless EMI and Pay Later payment options in your business, consider the following steps:

  • Partner with a reliable payment gateway that supports these payment modes and offers seamless integration with your existing systems.
  • Ensure that the payment gateway complies with relevant security standards and regulatory requirements to protect sensitive customer data.
  • Communicate the availability of these payment options on your website or store to raise customer awareness and encourage usage.
  • Train your customer support and sales teams to understand and promote cardless EMI and Pay Later options effectively.


Incorporating cardless EMI and Pay Later payment modes into your business strategy can significantly impact your company's growth and success. By understanding the benefits of offering these payment options and taking the necessary steps to implement them effectively, your business can stay ahead of the curve and provide a superior shopping experience to your customers.

Are you ready to incorporate cardless EMI and Pay Later payment options into your business? Click here to explore Worldline's secure and reliable payment gateway solutions that support these innovative payment methods and help your business grow.

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Worldline India Editorial Team