Worldline India’s SMB vertical is growing at over 50 per cent year-on-year.

Powered by over 7 lakh SMB merchants on its platform and driven by an innovative full-service plug & play payment product suite for every use case, Worldline expects to achieve a milestone of 1 million SMB customer base in 2023 through direct acquiring and channel partners.

Verticals like E-commerce, Education, Hospitality, SaaS, Essential Services, and ISPs contributed to the growth in this vertical for Worldline in the last 12 months. Worldline also noticed that tier II and III cities are at forefront for growth of its SMB vertical in these months purely riding on the wave of digitalisation. A common trend observed from these markets is that the new generation of consumers prefer the fastest means for anything and everything at the click of a button.

Mr. Sheik Mohideen, Senior Vice President, SMB, Partnership & Alliances, Worldline, said:“We at Worldline are constantly working towards providing a safe and seamless payment experience for our merchants to ensure sustainable growth. Contactless payments, personalized checkout experience, powerful dashboard, and creation of secure and fraud-proof payment systems are important. With our unique 360-degree payment solution, Worldline is well poised to support and scale this vertical in India.”

It is critical to ensure sustainable growth for online companies with a secure and seamless payment experience. An unsatisfactory payment experience can result in higher customer attrition and drop-offs from the native platform. This is the reason why addressing the payment gap and going omnichannel is extremely important for online companies who are willing to take the direct approach route to expand their business in both the domestic and global markets.

Worldline with its unique 360-degree payment portfolio for instore, online and omnichannel payments is well prepared to solve these payment gaps. It also offers easy-to-use 19+ popular e-commerce plugins to meet diverse needs of online players.

Worldline further plans to strengthen its security and fraud analytics infrastructure along with hyperlocal solutions like no code payment offerings for SMB business vertical.

About Worldline

Worldline [Euronext: WLN] is a global leader in the payments industry and the technology partner of choice for merchants, banks and acquirers. Powered by 20,000 employees in more than 50 countries, Worldline provides its clients with sustainable, trusted and innovative solutions fostering their growth. Services offered by Worldline include instore and online commercial acquiring, highly secure payment transaction processing and numerous digital services. In 2021, Worldline generated a proforma revenue close to 4 billion euros.

Worldline India Pvt. Ltd., a wholly-owned subsidiary of Worldline, is partner to over 40 banks and over 5000 marque clients comprising of ecommerce giants, leading insurance players, D2C players across sectors. In India, Worldline covers the whole payment value chain and end-to-end processes that facilitate services to over 1.5 million merchants across 5000 towns and cities in India, South Asia / Middle East. Services offered by Worldline in India are in the areas of Merchant Acquiring, VAS, Card Issuance, National Electronic Toll Collection, Risk Mitigation, Reconciliation, Loyalty solutions; and online solutions like NextGen Payment Gateway, Subscription Payments, Payment Orchestration Platform, Online Cross Border Solution, Tokenisation among others. Supported by over 2000 members team, Worldline India is constantly investing in its people and in the latest technologies to increase efficiencies, drive innovation and enhance digital payments adoption across the country.

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