Worldline partners with Shoptimize to provide seamless digital experience for D2C Brands in India

India — 22 / 12 / 2021

Mumbai, 22 December 2021 – Worldline, the European leader in payments and transactional services and market leader in India partners with D2C eCommerce Growth Platform, Shoptimize. The partnership enables merchants of Worldline and Shoptimize (D2C brands) to offer new-age digital experience to their online buyers/ customers.

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Worldline will incorporate its fully integrated payment suite, Next Gen Payment Gateway with industry best success rate and seamless checkouts for 100 plus Shoptimize merchants. The solution will allow merchants to accept payments from their customers, seamlessly from multiple channels, devices, and modes via a single platform. In addition, merchants will get an access to a powerful dashboard for managing all transactions and tracking business performance on the go.

Shoptimize will leverage its advanced AI powered Growth Platform to help mitigate risks, leverage opportunities and drive revenue growth for Worldline merchants. The Growth Platform brings together data from different sources in the eCommerce ecosystem to uncover trends and patterns, deliver meaningful insights and actionable recommendations that can be executed in real time.

Consumer buying behaviour has seen a big shift in recent years, driven by the extensive use of technology. Understanding the consumer and their buying patterns, coupled with superior payment solutions has resulted in brands seeing significant improvements in their conversions. This partnership between Shoptimize and Worldline will enable its merchants to scale their D2C eCommerce business exponentially.

Sheik Mohideen, Vice President - Small & Medium Business and Channel Partnership, Worldline, said: “In order to ensure sustainable growth for any direct-to-consumer brands, a safe and seamless payment experience is critical. We are delighted to partner with Shoptimize to provide a seamless payment experience to their merchants. Through this partnership, we will be powering the ambitions of direct-to-consumer brands and we are confident that our innovative payments solutions will simplify payment processes for their merchants.”


Vardhan Phadnis, Chief Sales Officer, Shoptimize, said: “Consumer sentiment towards online shopping is very optimistic. We have seen a 300% increase in the number of transactions resulting in a 400% increase in GMV during the recently concluded festive season. We are headed towards a cashless society and digital payments are here to stay. Consumers are looking for new age payment experiences and our partnership with Worldline Global will help us drive growth for the entire D2C ecosystem.”


About Worldline

Worldline [Euronext: WLN] is the European leader in the payments and transactional services industry and #4 player worldwide. With its global reach and its commitment to innovation, Worldline is the technology partner of choice for merchants, banks and third-party acquirers as well as public transport operators, government agencies and industrial companies in all sectors. Powered by over 20,000 employees in more than 50 countries, Worldline provides its clients with sustainable, trusted and secure solutions across the payment value chain, fostering their business growth wherever they are.

Services offered by Worldline in the areas of Merchant Services; Terminals, Solutions & Services; Financial Services and Mobility & e-Transactional Services include domestic and cross-border commercial acquiring, both in-store and online, highly-secure payment transaction processing, a broad portfolio of payment terminals as well as e-ticketing and digital services in the industrial environment. In 2020 Worldline generated a proforma revenue of 4.8 billion euros.

About Shoptimize

Shoptimize is an end-to-end D2C ecommerce platform that leverages AI to help brands drive predictable growth in their online business. Shoptimize enables D2C brands to grow their ecommerce sales across the full life cycle - from attracting, converting to retaining customers. Shoptimize Growth Platform brings in customer intelligence data from multiple sources to provide a 360 degree view of business. Based on the data, the platform generates actionable insights and recommendations to uncover opportunities for revenue growth. The company is headquartered in Pune, with team representatives in Mumbai, Delhi, Bengaluru and Singapore.

Media Contacts

Prithish Chakraborty

Prithish Chakraborty

Director- Marketing & Corporate Communications