Etihad enhances payment options for South Korean travellers

Etihad previously offered only international cards in South Korea.

Addressing key challenges

In its efforts to optimise payment offerings in South Korea, Etihad identified several challenges:

• Local preferences: it became clear that South Korean travellers have specific expectations when it comes to payment methods. Offering popular local options was essential to meet these needs.
• Cash flow management: efficiently managing cash flows while dealing with both domestic and international currencies can be complex.
• High transaction fees: the financial implications of cross-border card scheme fees and surcharges posed a challenge that needed addressing.

A strategic solution for South Korea

To meet these challenges, Worldline implemented a strategic payment solution designed to enhance user experience and operational efficiency:

• Optimised user experience: by reworking the checkout process to include local and co-branded cards, Worldline has created a more intuitive system. Enhanced authentication measures help mitigate fraud risks while improving transaction approval rates.
• Local currency remittance: the payments framework facilitates remitting to local bank accounts, allowing conversions at favourable exchange rates that support better cash flow management.
• Streamlined integration: a singular API integration allows for local payment processing without the complexities that can often accompany such systems.

South Korean travellers prefer payment methods that suit their style.

Positive Outcomes

The partnership has led to noteworthy developments for Etihad in the South Korean market. By accommodating a variety of local and co-branded cards, Etihad is better positioned to meet the diverse preferences of South Korean customers. Retaining local currency for domestic operations while transferring surplus amounts at competitive exchange rates has provided enhanced financial flexibility. Additionally, implementing an all-inclusive pricing model without cardholder surcharges has contributed to lower operational costs, ultimately benefiting profitability.

Looking Ahead

Through this collaboration, Etihad Airways is addressing immediate challenges while laying the groundwork for future success in South Korea’s dynamic travel market. By prioritising local customer needs and optimising their payment processes, Etihad is fostering a framework for enhanced customer satisfaction.

As the airline continues to expand its global footprint, it highlights the importance of adaptive payment solutions in navigating the complexities of the modern travel landscape.

To learn more about how Worldline’s full-service solution streamlines cross-border payments and offers localised options in South Korea, helping global online businesses reach more customers without local complexities, learn more.

Key Benefits

• Higher payment approval rates
• Improved cash flow management
• Lower operational costs