Live Shopping.

Check out how this new shopping trend connects with customers and is transforming retail.

Illustration Live Shopping

Live Shopping creates a fun, interactive and immersive way for customers to try out and buy products from the comfort of their home, engaging directly with retailers and influencers in real time. 

Emilie loves discovering brands and the unique stories behind them. Her favourite fashion designer, Eva, hosts a live shopping session to talk about her clothes designs and give real time feedback to her followers who can make a purchase – all within the interactive live stream.

Live Shopping via the furniture store’s website gives Jack access to an expert, without the hassle of travelling to the store and queuing for help. From demo to purchase is just a click away. In-home interactive customer service has truly arrived!

Emilie’s son Hugo is enjoying a live immer3sive shopping sports-themed event, with some help from some soccer superstars, in a Virtual Reality metaverse. A futuristic experience for some maybe, this type of fun and frictionless shopping is an everyday magical reality for Hugo and his friends. 

With payment fully integrated into Live Shopping, Emilie, Hugo and Jack were all able to pay with one click while enjoying the shopping experience. New customers just need to enrol online and register their card details. Payment is an intuitive and easy part of the interactive experience. They can consider real-time offers and make purchases instantly. Simple, seamless shopping! 

Fact or fiction?

Live Shopping has been mainstream in China since 2018 and is on the rise. Take up in North America and in Europe has followed swiftly with major brands joining the party as merchants see the potential of shopping with livestream videos that allow retailers to interact with customers in real time. It’s already widespread in the fashion and beauty sectors, with increasing interest from consumer electronics, food, furnishing and home décor brands.

This new form of digital commerce is set to bring a number of advantages: 

  • Shoppable links in livestream reduce purchase frictions, facilitating instantaneous purchase (“See now, buy now”)
  • A Worldline pilot study showed that Live Shopping can increase sales volumes threefold in Europe.
  • This interactive, immersive technology is a great way to get new customers on board: 50% of those who joined a live shopping experience in the pilot were new customers.

One day in the future, virtual reality will become the access point to the internet for many of us. 

Worldline is partnering with Livescale to offer merchants a digital tool that optimises live shopping events with a simple Live Shopping payment solution.

Worldline proposes different offerings tailored for small and large merchants. The technology that supports Live Shopping is already being used successfully by some large brands.  

Business maturity meter

Live Shopping in the timeline