Integrating Pennies micro-donations into the JD Group payments journey to create a huge charity impact
JD Group is a leading multichannel retailer across sports fashion, premium fashion and outdoor with globally recognised brands and over 3,400 stores across 32 countries worldwide. Seeking a way to strengthen their ESG and CSR strategies, and scale their charitable fundraising, JD looked to payments partner Worldline and leading fintech charity Pennies to introduce digital micro-donations at the point of sale.
The challenge
JD Group launched the JD Foundation in 2015, with a mission to support charities working with disadvantaged young people. However, as the shift to digital consumer payments has accelerated, combined with the dramatic increase in charity need in the face of global challenges, JD were searching for a way to scale their fundraising – one that was efficient, agile and could work across the entire group.
“The JD Group and the JD Foundation were excited to work with Worldline on this project which will raise vital funding for women and girls in the name of Together We Can and will support both local communities and the wider supply chain. The management of the journey has been seamless and the experience of Worldline and Pennies has been invaluable in ensuring the successful roll out of this exciting venture.”
Traci Corrie, Group Head of Sustainability & Ethics, JD Group
“Pennies is delighted to bring our digital charity box functionality to JD Group brands. Giving customers a way to support the Together We Can campaign with affordable, intuitive point of sale digital donations will help JD Group make a meaningful, positive difference. We’re proud to work with Worldline to support JD Group and their commitment to the communities they operate in.”
Alison Hutchinson CBE, CEO, Pennies
“We have a long and hugely successful partnership with JD Group and this micro-donation solution we provide alongside Pennies will assist in fulfilling their charitable ambitions. This reinforces Worldline’s ability to partner with third parties and provide additional services outside of payments.”
Guillaume Pascal, Head of Global Sales & Verticals, Merchant Services, Worldline
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