How an advanced developer portal contributes to increasing product sales

22 / 11 / 2023

In today's digital landscape, seamless integration and the use of APIs have become essential for businesses seeking to accelerate their digitalization efforts and generate new revenue streams. In this blog post, we will explore the importance of developer portals for API-based services and how investing in an advanced developer portal can significantly contribute to increasing product sales.

WL female and male tech worldliners looking on large computer screen

Why developer portals matter

Covid-19 forced businesses to accelerate digitalisation of their internal processes and seek new revenue streams. Often both can be achieved by implementing a third-party product as part of company’s operations or product offering. Seamless integration between different systems and services with use of APIs (Application Programming Interfaces) has become the backbone of modern software development.

Companies providing API-based services, also referred to as “API Producers,” must explain to their potential and existing customers, known as “API Consumers,” the business benefits of their products while providing guidance on how to implement their APIs. As part of the B2B purchasing process, business managers check the business information on the developer portal such as supported use cases, reach out to the API Producer to get pricing quotation and then let the developers assess integration. API consumers make their purchasing decisions not only based on what the API does but also on how it works.

It is critical for companies selling API-based products to invest in a developer portal, allowing developers to easily access technical documentation, try out the product, go live, monitor API performance, and receive automated release notifications. Investing in an advanced developer portal helps to sell the product and bring cost savings. Instead of reaching out to customer support, developers are empowered to build their own applications using code examples, postman collections, access to sandbox environment, etc.

Developer portal of Worldline Financial Services

As a market leader serving merchants and financial institutions, Worldline offers several API-based products.  We have recently released a new developer portal, providing harmonized documentation for various products in the Financial Services division. The developer portal documentation and open API specifications provide all of the necessary information to quickly get started with using our products. In the coming months, we look forward to launching further improvements to our developer portal, while focusing on enhancing developer experience and enabling a smooth onboarding journey.

We invite you and your technical teams to explore our products for card issuing, acquiring, identification and authentication, stock market data, digital asset management and open banking.

Get in touch

We would love to hear about your experiences with our developer portal and any suggestions for improvement. Please do not hesitate to use the designated feedback button on the right side of the screen of the developer portal to contact us. Your input is highly valuable to us, and we appreciate your feedback. Please use your corporate email address to sign up for an API.

If you are interested in benefiting from a white label developer portal, please do not hesitate to get in touch with me.

Olga Wasniowski

Product Manager, Worldline