How India’s digital transformation makes it an ideal market for sustained growth

Accessing the growth opportunity that India represents requires deep understanding of a diverse, dynamic economy and a culture that is both ancient and cutting-edge, as well as the latest regulatory and payments environment. In this article, our expert Ramesh Narasimhan explains why India is one of the most interesting markets for global online businesses to enter or expand into.

What if bank advisors had the right tools for effective customer relationship via email ?

At a time in which digitalisation is shaping customer relationship, companies are deploying new digital channels. Conversational chat, instant messaging applications, video and mobile applications are regularly cited as new modes of communication between consumers and brands. But what about email, classified as a digital channel but considered by many observers as a traditional channel with low growth ?