How Trip.com’s payments strategy set revenue skyrocketing.

Trip.com brings the world to people’s fingertips. Launched in 2017 as a one-stop shop travel booking platform, Trip.com connects travellers around the globe to over 5,000 cities, making it easy to fly over three million individual routes and find hotels, trains and cars to complete the experience. Part of the Ctrip Group, the world’s second-largest travel booking company, Trip.com’s ambition is paying off, serving thousands of customers across Asia, Europe and North America. Here we explore how we helped transform Trip.com’s business, boosting revenue and securing a ticket for global expansion.

restaurant Michel Reybier

Seamless worldwide payments deliver growth for travel booking platform.

With its sights firmly set on international success, Trip.com has gone from strength to strength. But this growth hasn’t come without challenges, especially when preferred payment methods for travellers and operators vary in every market.

With global ambitions, the booming travel start-up sought a new way to manage cross-border payments, and upgrade customer experience to first class.

But there have been obstacles - particularly with payments.

Serving the needs of operators in different territories with various preferred payment methods was proving a challenge. To serve its worldwide base, Trip.com needs quick and easy access to local payment solutions to power ambitious rapid global expansion.

At the same time, revolutionising its payments system must save time, grow conversion, deliver great customer experiences and reduce processing costs. Addressing payments must prove a win-win for Trip.com and its customers.

That’s where we stepped in.

“Worldline’s pedigree and global experience means they are the perfect partner to support us in providing the best possible local service in each of our markets. Without them we wouldn’t have realised the growth we have already achieved and would not be in the position we are now to continue our upwards trajectory.”

Lynn Qu, Vice President of Product and Retail, Trip.com

A global solution for local payments.

Seeking local payment solutions for its global goals, Trip.com trusted us as the experts already supporting many of the world’s top online travel agents (OTAs), airlines and hotels. 

 

Firstly, our platform offered Trip.com a vast range of customer payment options. Card payments, eWallets, prepaid cards, bank transfers and real-time banking are all on the menu. Its customers enjoy the payment experience that suits them. 

 

And, with automated rerouting, unnecessary declined payments - a huge issue for the industry - are a thing of the past.  

 

Our comprehensive solution also went above and beyond to upgrade Trip.com’s processing systems and support its ambitious rapid global expansion. Reporting and compliance are now straightforward, delivering a world of efficiencies. 

 

We’ve also set conversion rates soaring, using our local expertise to reduce costs and complexity between markets. All this plus added value customer services that bring travellers back again and again. 

 

As it sets off for each new market, Trip.com knows it has payments sorted. Scalability is seamless. 

 

Now, Trip.com has access to a global network of currencies, payment methods and expertise. This is essential to its expansion into Southeast Asia and Latin America.

 

With a flexible, scalable and expertly powered payments solution now in place, Trip.com enjoys a seamless operation today and a bright future, wherever its next stop may be.

High-flying results

“From the beginning, Worldline has demonstrated clear strengths in transaction conversion rates and stability. However, they go above and beyond to deliver the tools to help us monitor every aspect of our transaction process – not just conversion rates – so we can understand exactly what we need to do to go above and beyond our customers’ expectations and grow our business.”

Lynn Qu, Vice President of Product and Retail, Trip.com

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